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Blizzard must be taking a page from the bankers guide to milking your customers. If you are as old as me (I am a ripe old 33) you will remember when a bank had people in it, and you were able to speak to them without being charged $5. Not now, in many national chain banks, even looking at a teller as a fee associated with it, and it looks like Blizzard is going the same way.

On the forums blizzard has announced that if you want to change your name, the cost will be $10. Now I know you are saying to yourself, but wait, I am already paying them, why do I have to pay them more? Easy, because WOW players are silly enough to pay it. I am sure as the game wains in popularity you will see a $1 login fee, a $.05 per spell fee, and maybe even a $.10 per chat fee, with free guild chat on nights and weekends.

Here is the post .

We’re happy to announce that through the wonders of modern gnomish engineering, you are now able to change your characters’ names. Finally, you can turn the moniker that seemed like a good idea at the time into something more befitting your true standing in World of Warcraft.

Visit Account Management ( https://www.worldofwarcraft.com/account/ ) to begin the paid character-name-change process. The fee is $10 per name change. As with our recent addition of voice chat to the game, this feature is being rolled out across all realms in several phases. The first-phase realms are listed in this forum post. Enjoy this new feature and the subsequent effect that your bold new name will have on friends and foes alike.